Reception Theory is a version of Reader Response literary theory that emphasizes the reader's reception of a literary text. It originated from the work of Hans-Robert Jauss in the late 1960s. Reception Theory was its most influential during the 1970s and early 1980s in Germany and Western Europe.
This approach to textual analysis focuses on the scope for "negotiation" and "opposition" on part of the audience.

From Wikipedia, the free encyclopedia

Blumler and Katz’s uses and gratification theory suggests that media users play an active role in choosing and using the media. Users take an active part in the communication process and are goal oriented in their media use. The theorist say that a media user seeks out a media source that best fulfills the needs of the user. Uses and gratifications assume that the user has alternate choices to satisfy their need.

http://www.uky.edu/~drlane/capstone/mass/uses.htm

gLoBaLiSaTiOn!!

gLoBaLiSaTiOn....
(AcTiOn pOiNt)
How much of the media you consume is global? Do you watch US TV programes or visit US websites, for example? Do you consume media from other cultures as well or does the US dominate?

Most of the media I consume is global, I use internet search engines suchas Google, connect to the internet through AOL, shop for food at global companies(Tesco), and eat at large global American resturants, like Macdonalds. I strongly feel that the US in a way force their own values upon other societies, through their large worldwide coverage, and monopolising organisation. US TV channels appear to continously dominate our television screens through broadcasting both popular, sucesful American Tv talk chatshows suchas, Ricky Lake, and Jerry Springer. Also as well as this incredibly succesful comedies like 'My Wife And Kids', and 'One On One', broadcasted on Teenage chanel 'Trouble', are also based, and broadcasted from America, and causes us to question how much we are influenced by the US society. I rarely consume media from other cultures, as the US apear to dominate the media through every posible aspect.

Pixar animation had a quick entrance to sucess, and soon becam a world wide recognised animation label. This quick rise to fame began with the departure of John Lessater from the world famous Disney company; and together with the talents of film maker George Lucas, Pixar animations made its mark in animated film history.

The previous pixar logo, as such>>>>>>>

Represents the evolovement and a history of

Pixar, derived from George Lucas's Lucas Films Ltd., which was purchased by Steve Jobs for a huge $10 million, and historicaly named as it is known today as 'Pixar'. Ed Catmull left Lucas films in 1986, after serving them for 7 years, he becomes co founder of Disney Pixar animations; and Pixar possesses a total workforce of around 44 people.

Thereafter in 1991, Pixar and Walt Disney studios team up together, and discuss creating 3 feature length films. It sparks the beginning of a a history of both successful, memorable films. As well as this Pixar also creates 15 comercials promoting day to day products.

Pixar goes public in 1995, and offers initial public offering of 6,900,000 shares, $22 million each! Toy Story hits the screens, and is quickly known as the highest grosing movie of the year, generating $192 milion in domestic box ofice, and a masive $362 milion world wide!


In 1995 Disney and Pixar agre instead to produce five feature length movies instead of three, and Pixar expand to asecond point building in Richmond to acomodate the growth of their compnay; Which now reaches 365 employees in the summer of June.




'A Bugs Life' is produced in 1997 and breaks all previous box ofice records, generating $162 milion in dometic box ofice receipts, and a masive $362 million world wide. It also obtains the top No.1 spot, within six international markets.

In 1992 Toy Story 2 is released, and Toy Story 1 is released on home video. Toy Story 2 is the first movie to be entirely digitally created. This introduces Pixar as an unforgetable name within animated, film history, as it sets the theme, and progres of future movies to come; and Pixar moves in 2000 to Emeryvile, CA.

In 2001 Ed Catmull is christened the president of Pixar animations, and the number of employes at Pixar reaches 600! As well as this vice president John Lasseter signs an agreement to work for no other studio, other than Pixar. As well as this Monsters Inc. is released, and branded 3rd highest money generating film in the history of films.




2003 May 30th 'Finding Nemo' is released, and quickly becomes known as the 8th highes grossing film in the history of animated film. As well as this in 2004 , November 5th The Incredibles is released.


June 9th 2006 CARS is released and features memorable characters suchas Lightening McQueen, who like all the Disney Films of the past are sure to win the audience over, as they depart on an adventure down Route 66.

PsYchoAnalysis....
of KiLL BiLL V1.

'She will KiLL BiLL'

Quentin Tarantino's Kill Bill volume one displays numerous editing skills, specificaly used to raise the enigma of the story, and introduce the film from beginning to end as both a combination of rip roaring action and mericiless death. The opening scene features the slow, yet forceful tune 'BANG BANG. (My baby shot me down), to evoke the mental state of Umer Thurman as she lay motionless, yet heavily breathing on the ground. The visuals are featured in black and white, and represent the way in which main charcter Urma thinks, right, or wrong, evil or god, kill or be killed. It represents Urmas simple, strong state of mind, and efectively represents represents her overall character. However as wel as this such bleak visuals, also represent her life of one of unhapiness, and conveys her mental state as drained yet, suprisingly determined. The simple yet vital dialogue featured within the opening scenes provide us with the basis of the story, as well as Urma's own mental state of mind, as she associates with murderers, on a daily basis. This would cause us to believe hermental state is quite outrageous, and prehaps unstable, as she herself has played the victim, yet as the movie progress also the killer.

PROFILE:

I am a mainstreamer in some ways as I shop in Topshop etc, and well as this watch texts suchas Eastenders. However I am also a Reformer as I purchase products from the body shop which are both animal, and environmentaly friendly. Whatsmore

Auteur: An auteur repeats specific themes, topics, and specific edited shots in order to represent their own perosonal issues and topics.

Federico Fellini, Jan20 1920- Oct 31 1993

Fellini, specifically focused and incorporated dream, fantasy, and desire elements within his directed films. His first directed film Variety Lights launched his career, and placed him on the map of famous auteurs. He directed variety Lights alongside film director Alberto Lattuada, a well known respected director, who allowed him to handle the majority of the directing.

Federico Fellini's Cinema (1)
Federico Fellini, a canonical name of personal expression and artistic fantasy in the cinema, had no formal technical training in his profession. Born in the seaside town of Rimini in Italy in 1920, he quit the provinces for Rome at age 18. Enrolled in law school, he abandoned the degree. He never considered attending Rome's Centro Sperimentale di Cinematografia, whose graduates he would later collaborate with. And unlike his contemporaries, he never frequented the cinema clubs that screened the best Italian directors' films and international titles from France, Germany and Russia. When pressed for his influences, Fellini preferred Chaplin, Buster Keaton, Laurel and Hardy, the Marx brothers, Pietro Germi, and Buñuel (with his black humor) to "cine-club" names such as Dreyer, Griffith and Eisenstein. Young Fellini supported himself as a wandering caricaturist until hired by Marc'Aurelio in 1939. The famed humor bi-weekly served as an unofficial training ground for scriptwriters and directors of the postwar period.

Fellini's formative influences can be traced back to the popular Italian culture of the period, and not primarily the cinema. The cartoons, caricature sketches, and radio comedy that were his popular art métier brought him to the cinema as a gagman and scriptwriter. Novelist Italo Calvino diagnosed the influence of mass culture on Fellini's later sophisticated cinematic language as a "forcing of the photographic image in a direction that carries it from an image of caricature toward that of the visionary." (2) Fellini trained for a professional life as a visionary with over ten years of scriptwriting and on-the-set apprenticeship.

http://www.sensesofcinema.com/contents/directors/02/fellini.html

Oliver's school meal crusade goes on

Jamie Oliver delivered a 271,677-strong petition to the PMThe introduction of guidelines on meals for pupils in England marks the culmination of a campaign for healthier food in schools, spearheaded by TV chef Jamie Oliver.
Oliver started his Feed Me Better campaign in 2005 because he was appalled by the junk food being served at many schools in England.
The resulting Jamie's School Dinners programme on Channel 4 saw him struggle to persuade children to try dishes other than chips, burgers and some other unhealthy foods.
In the show, he revealed how little was spent on pupils' meals at some schools.
The Feed Me Better campaign attracted 271,677 signatures of support for Oliver's petition to improve the state of school meals, which was duly handed over to Downing Street.
The television show, which attracted millions of viewers, captured the imagination of parents and politicians alike and the campaign soon began to gather momentum.
First of all, MPs urged ministers to ban processed foods from school dinners, saying they were appalled that an average school meal cost less than 45p to make - a quarter of the cost of prison dinners.

In the wake of the campaign, Mr Blair pledged improvement
But the biggest sign that Oliver's battle to replace the Turkey Twizzler and chips with salads, fruit and better quality meat came in March 2005 when Prime Minister Tony Blair pledged to improve school meals for children.
He suggested more funds could be provided to equip schools with better facilities for healthy dinners.
But Oliver's campaign was not without its hitches.
It was reported that sales of Turkey Twizzlers - criticised by Oliver for containing too much fat - had risen despite, or because of, the negative publicity given to them by the chef.
Oliver had said Twizzlers were bad for children's health but maker Bernard Matthews said the processed product contained only a third of the level of fat found in a pork sausage.
'Hearts and emotions'
On 30 March 2005, the government announced £280m to tackle the school meals programme in England with Oliver saying the boost would "make a difference to every kid in this country".
Although clearly pleased with the news, he added that the cash boost was "20 years too late" and said it was a shame a TV programme had prompted the move.
I think unfortunately it has taken a documentary, and really the hearts and emotions of the kids and families that I've filmed, to sort of touch the nation
Jamie Oliver
Chips down as term starts
"I think unfortunately it has taken a documentary, and really the hearts and emotions of the kids and families that I've filmed, to sort of touch the nation, really," he added.
Through the campaign, Oliver's profile has risen dramatically with his efforts also being recognised by a number of television awards.
He even picked up an award for the "most inspiring political figure" of the year in the Channel 4 political awards, triumphing in a shortlist that included Mr Blair and Bob Geldof.
But, despite the introduction of healthy school dinner guidelines on Monday, Oliver's fight is far from over.
While picking up two Baftas for Jamie's School Dinners in May of this year, he showed his frustration at what he said was a lack of progress in his campaign.
He accused successive education ministers of using "the same bloody excuse" - that they had just started in their job - to put off acting on his recommendations.
Oliver will review progress in the one-off show Jamie's Return to School Dinners, to be screened later this month.
But ministers should beware.
Oliver is expected to argue that many of the government's promised improvements to school meals have yet to be seen.

• I chose to post the 'Jamie liver' article on school dinners, as I feel it is an interesting revolution affecting society in many ways. Jamie Olver's school dinners combat junk food and obesity within the UK. Astonishing amounts of junk were revealed within Kids home packed lunches, as well as the food served within schools. Instead Jamie Olivers fight for healthy lunches and school dinners have spread acroos the UK, and although at first the scheme proved extremly unprofitble, after backing from Tony Blair himself, a change in school dinners has been made for the better.